Meta

The Meta Portal existed briefly, like a concept car. It was designed for one thing: connecting people.
We envisioned this connection as a signal carried through space and arriving as light on a screen.
Filmed in-camera using our PlateLight approach, allowing the illumination from this traveling light to reveal the Portal.

THE APPROACH

We needed the flexibility to place the Meta Portal in various environments with moving light sources which cast light onto the surfaces of the product.

These environments of moving light needed to be added in post, but we wanted to work with real light on the actual product, so we filmed using PlateLight. This allowed us to capture each lighting angle in the studio as a separate piece of footage from one take. By combining these light sources in post we control the intensity, color and masking of all lights independently.

This also gave us the flexibility to create multiple versions using the same footage.

Our friends at ARTJAIL added their magic touch, weaving a fun line between the warmth of real in-camera VFX, light trails, and photons reimagined as pixels

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